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About Genii®

Genii is recognized as the new innovation leader in the flexible endoscopy space.  Genii’s mission is to develop products that help our customers meet their needs for better value, better efficiency and a reduction in user errors.  Today’s health care demands better solutions, and at Genii, we have them!

From our founding in 2007 to our public launch in 2011, our products were under development by some of the most experienced and innovative minds, and recognized experts in the industry.  Extensive testing insured that the gi4000  would successfully be the first electrosurgery generator ever to clear FDA at the new major level of concern for software safety validation.  Our designing and testing was so successful, not one waveform change has ever been needed post launch.  Flexible Endo loves every one of our electrosurgical outputs designed just for them.
Nearly all of Genii’s products are manufactured in the USA.  Our corporate headquarters is located in St. Paul, MN, and our warehouse and equipment service center is located in Denver, CO.  Genii is proud to adhere to the AdvaMed Code of Ethics and to be licensed to display the Code of Ethics logo.

Get to know us!  Our friendly customer service team is looking forward to your call.

Genii (pronounced Jen-EYE) products are

Proudly made in the USA.

  • “We can't wait to get our gi4000 units! We can't wait to have everything we need and want in every room.”

    —New owners of 14 units

  • “Absolutely great product!”

    —Gastroenterologist who owns two units in Endo Center.

  • “New staff are always so pleasantly surprised at how easy it is to set up and use. So much easier than dragging in another machine. We love the gi4000 units!”

    —B.K.,  an endoscopy nurse manager.
  • “We used the TouchSoft on an AVM yesterday—worked great!”

    —C. S., Nurse
  • “I am glad we have the gi4000 unit!”

    —Dr. J.S., from an industry-leading hospital.
  • “We have one gi4000 unit right now and want all Genii in our GI Lab. We are trying to find a way to give back the OR their 'gift' equipment so we can purchase what we really want.”

    —L. C. from California
  • “Reviews from both physicians and staff have been glowing. It has been a pleasure working with all of you at Genii. Thank you for being flexible and professional." 

    —Physician with all hospital and endo center rooms standardized to Genii.
  • “We are happy to have Genii on board. They are great generators.”

    —Physician at large Midwestern Hospital.
  • “Have you ever seen an argon beam like that?! We were literally laughing because the length of the beam made the technique ridiculously simple.”

    —Physician speaking of the ArC Smart™ Linear™ Beam
  • “Our physicians are impressed by the performance of the gi4000 unit and want one for each lab.”

    —J.W. in Tennessee
  • “We love the gi4000 units. We would recommend them to anyone looking to replace an old cautery unit.”

    —S.C. Nurse Manager- New England area
  • “Our local Genii rep is knowledgeable & accessible.”

    —Nurse at GI Specialists
  • “We have a great Genii rep and the Genii HQ office has been very responsive to our needs.”

    —Nurse in the Midwest
  • “My colleagues have been very pleased with the gi4000 unit’s performance. I am excited to have our endoscopy unit staff have a similar experience.”

    —Physician at a University Hospital
  • “We love the TouchSoft! Thank you for this great product.” 

    —N.B Nurse Manager
  • “I have used the Genii gi4000 unit so much the past month. It is an invaluable tool in the GI Lab.”

    —Chicago area Physician
  • “We have had four generators for three years with flawless performance!” 

    —J.Y. Biomedical Engineer
  • “WOW!! It’s awesome!! We are so happy to have it. Thank you!”

    —M.Y, California
  • "We are all pleased to be standardized to the Genii unit. It is completely state of the art."

    -N.S., MD
  • "Things are going very well. We are using the Genii for everything. My partners seem to be happy with them [gi4000] and the nurses really like them."

    -Dr. TB
  • "We thought the argon ignited more quickly and your probes are equivalent quality."

    -Dr. MK
  • "We love it!"

    -S.M., RN
  • "I believe the Genii unit is good for both ESD and POEM procedures. And I hope many will realize it at the Master's course this weekend."

    -T.K., MD
  • "Gonogo is a great idea! In my 20 years of GI nursing, I've been yelled at so many times for not knowing an active cord was dead!"

    - RN from Minnesota
  • "We love our 11 new gi4000 units. When they arrived we all said, "It's like Christmas in GI!""

    -Nurse Manager, Midwest
  • "We already have a few patients with GAVE lined up to use the new argon coagulation [gi4000 unit]!"

    -MD from California